Swamp Thing #7 (Nov.-Dec., 1973)
A few months ago, I wrote about the “house dress” that, by mid-1973, had become common on the DC comics edited by Joe Orlando. It was a look that included a solid color banner that ran behind the title logo and other necessities (e.g., the price tag, Comics Code seal, etc.) and took up roughly the top third of the cover area. Not every Orlando cover followed this format (see, for instance, Plop), and other DC editors used it on occasion as well. Still, in the period of comics history we’re presently discussing, it was a prevalent enough feature to count as an editorial signature for Orlando, if not precisely a trademark.
At the time of my previous comments, I wrote that giving over a third of the cover’s real estate to a single solid color effectively reduced the canvas available to Orlando’s cover artists. But while that statement was true enough on its face, it really should have been accompanied by an acknowledgement of how Orlando routinely mitigated the negative effect of that design choice by keeping the amount of verbiage used on his covers to an absolute minimum. Nowhere was that truer than with Swamp Thing, whose covers through most of its existence included no blurbs or other typography (other than the necessary elements mentioned earlier) — depending entirely on the strength of the artwork to sell the comic. Read More
