It’s a well-known fact of comic book history that, in the 1960’s, editor Julius Schwartz often came up with an idea for a cover, had one of his stable of artists draw it up, and only then assigned a writer to script a story around it. I don’t know if any of Schwartz’s fellow DC editors of the time followed a similar practice — but if there’s any one non-Schwartz cover of the mid-Sixties that might be considered a candidate for “cover first”, it’s surely the Carmine Infantino-Joe Giella cover of The Brave and the Bold #69, edited by George Kashdan.
That’s partly due to the fact that Infantino is the same artist who pencilled many of those classic covers for Schwartz’s books — but mainly, it’s because of that big, red, iron bat holding Batman prisoner. That visual is so bizarre and unlikely, yet also so striking and memorable, that I find it easier to believe that someone — whether Infantino, Kashdan, or someone else — came up with it all on its own, and then found a way to work it into a story, rather than that it emerged naturally during the plotting of the story it ultimately came to illustrate. Especially since “War of the Cosmic Avenger”, written by Bob Haney and illustrated by Win Mortimer, doesn’t really have a whole lot of use for the big red bat after the first few pages. Read More