When I look back fifty years, attempting to recollect my early comics-buying experiences, I can readily remember all of the places where I regularly purchased my books, circa 1969. In order of (probable) shopping frequency, they were the Tote-Sum* convenience store on Triangle Drive, the Short-Stop* on Northview Dr., a second Tote-Sum on Forest Ave., and the Ben Franklin Five-and-Dime on Meadowbrook Rd.. I have some sense memory of each of those long-gone places — how they were laid out, the lighting, the location of the Icee machine behind the checkout counter, and so forth. By and large, however, I don’t have memories of buying specific comic books; for example, I have no idea at which store I bought either Avengers #65 or X-Men #57, the two comics I’ve blogged about here most recently.
But I do remember where, and maybe even when, I bought the subject of today’s post. I’m quite certain that I purchased it at the Triangle Drive Tote-Sum, and I’m fairly sure it was in the evening, after dark.
Why do I recall buying this particular comic book, and not others I picked up at around the same time? Well, it wasn’t due to artist Nick Cardy’s cover illustration, as compelling (though also, as we’ll soon see, ultimately rather misleading) as it was; or even to that illustration’s promise that within the comic’s pages, the titular hero’s months-long quest to find his kidnapped wife Mera would reach its end at last.
Rather, it was due to the fact that it was the first comic book I saw that reflected the price increase for “standard” size comic books that went into effect across the industry at that time — as the cost of a single issue rose from twelve to fifteen cents — a twenty-five percent increase.** Read More