In August, 1970, DC Comics retired the logo that had, with minor adjustments, appeared on the cover of their publications since 1949. (For the record, the red lettering had been added in 1954.) It was replaced by a new branding approach that basically consisted of the letters “DC”, the comic’s title, and a graphic representing the comic’s subject matter. That approach gave us a few imaginative and distinctive new logos, such as the eagle-and-shield emblem that graced the Justice League of America’s covers for a couple of years; for the most part, however, the publisher’s books defaulted to a simple formula of “DC” + title + image of the headliner(s), often with some or all of those elements enclosed within a circle. The end result was that every series seemed to have its own individual (if not necessarily memorable) logo, with even those comics that were part of a larger “family” of titles — such as those starring Superman or Batman — standing on their own, with little sense of a shared identity.
There were a couple of exceptions, however, both of which involved anthology titles that didn’t have continuing characters who starred in every issue — specifically, DC’s romance and mystery comics. Read More