Forager | Attack of the 50 Year Old Comic Books

New Gods #9 (Jun.-Jul., 1972)

In its design, the cover of New Gods #9 mirrors that of Forever People #9, the other Jack Kirby comic published by DC in April, 1972. Both covers feature a dominant image that excludes the comic’s titular stars, who are shunted off to a narrow. left-side border; both utilize a considerable amount of black in their color schemes, as well. This striking similarity seems unlikely to have been a coincidence.

In his indispensable book Old Gods & New: A Companion to Jack Kirby’s Fourth World (TwoMorrows, 2021), author John Morrow posits that, in both cases, the intent was to boost sales by making the books look less like superhero comics and more like something in the horror-mystery genre, which was then a successful niche for DC. Morrow suggests that this was part of a move by the company’s publisher, Carmine Infantino, to take a heavier hand in setting the course for these two titles, both ostensibly under the editorial control of Kirby. (Another known indicator of that heavier hand was Infantino’s directing Kirby to include Deadman as a guest star in issues #9 and #10 of Forever People, regardless of Kirby’s disinterest in the character.) Read More

Forever People #9 (Jun.-Jul., 1972)

Posted on April 2 by Alan Stewart

In October, 1971, Don and Maggie Thompson’s fanzine Newfangles reported:

There are indications that DC is in serious trouble. Dealers are not too keen on the 25¢ comic book[s], sales are skyrocketing for Marvel, Charlton and Gold Key (GK has 15¢ books, Marvel and Charlton 20¢)… DC’s titles are also reported to be dying in droves on the stands, if they get that far—wholesalers prefer to handle the 20¢ books, apparently.

A couple of months later, with disappointing sales reports now in for about a quarter-year’s worth of the “bigger & better” format DC had inaugurated in June, publisher Carmine Infantino prepared to make some course adjustments. The most significant upcoming change would be to the format itself (more on that later), but there were other indicators of Infantino’s efforts to staunch the bleeding as 1972 got underway; for example, Green Lantern, one of the signature series of DC’s Silver Age, was cancelled with its 89th issue, shipping in February. As for the titles written, drawn, and edited by Jack Kirby, with which DC had clearly hoped to clean up with sales-wise following Kirby’s 1970 defection from DC’s chief rival, Marvel Comics: Jimmy Olsen was removed from Kirby’s purview with the 148th issue (which, like GL #89, came out in February); and while Infantino wasn’t quite ready to pull the plug on Kirby’s three remaining titles — the core books of the star creator’s interconnected “Fourth World” epic — he appears to have been determined to take a more active role in guiding their respective directions than he had before. If the King could ever have been said to have had free rein in managing “his” comics at DC (and that’s by no means an indisputable statement), that day was over. Read More