Adventure Comics #440 (Jul.-Aug., 1975)

Arriving in spinner racks in late April, 1975, the 440th issue of DC’s Adventure Comics featured an updated look, as the title’s current lead feature — the Spectre — finally got a cover logo of his own.  A number of artist Jim Aparo’s earlier covers, excellent as they were, hadn’t even featured the character’s name anywhere in their copy… which was perhaps not the best call ever made by editor Joe Orlando.  But now, finally, we had the return of the classic logo that the great Ira Schnapp had designed for the Spectre’s Silver Age revival in Showcase back in 1965, which had then gone on to grace most of the issues of his subsequent titular series.  It was a good move — though one that came a little late, given that Adventure #440 would be the last to feature the Spectre as the book’s headliner.  Read More

Adventure Comics #438 (Mar.-Apr., 1975)

The issue of Adventure Comics we’re going to be looking at today was the eighth in a row to feature the Spectre as its headliner, and as such, might well have been taken by a casual browser of the spinner racks in December, 1974 as simply offering more of the same.  Yet this issue departed from its immediate predecessors in at least a couple of respects, beginning with its title logo.  In response to recent commercial trends, as of the Spectre’s third outing (issue #433), DC Comics had started slapping the word “Weird” above “Adventure” on the venerable series’ covers.  That was an adjustment which made good sense as far as the Astral Avenger was concerned… but wasn’t quite as good a fit with the King of the Seven Seas, Aquaman, who began a run as Spec’s backup in issue #435Read More

Justice League of America #71 (May, 1969)

For the first year or so of the Justice League of America’s existence, the stories of DC’s premier superteam followed a fairly strict formula.  Beginning with the team’s three tryout issues of The Brave and the Bold in 1959 and 1960, the tales told by writer Gardner Fox, penciller Mike Sekowsky, and editor Julius Schwartz played out according to a prescribed pattern; the team members (Aquaman, Batman, Flash, Green Lantern, the Martian Manhunter, Superman, and Wonder Woman — and, from JLA #4 on, Green Arrow) would come together at (or at least near) the beginning of the story; then they’d encounter or discover a menace; then they’d split into teams to battle different aspects of said menace; and then, finally, they’d come together at the end to secure their ultimate victory over the menace.  Also as part of the formula, at least for the earliest adventures, Superman and Batman took no active role in the central team-up chapters, and sometimes didn’t even show up for the group scenes at the beginning or end; this was due to editor Schwartz deferring to the preferences of editors responsible for those heroes’ own titles, Mort Weisinger and Jack Schiff, who didn’t want DC’s two marquee characters overexposed.  Even after the restrictions on using the Man of Steel and the Caped Crusader eased up somewhat, there were issues when they were entirely absent (“on assignment” in Dimension X, or something else of that sort), and neither of them appeared on a cover until JLA #10 (March, 1962).  Read More

World’s Finest Comics #176 (June, 1968)

Back in 1967, when DC Comics’ newly-promoted Art Director, Carmine Infantino, discovered Neal Adams toiling away in a production room on one of the company’s “third-string” (Infantino’s words) titles — The Adventures of Jerry Lewis, perhaps — and determined that the young artist’s talents could and should be put to better use, one of the first better uses he put them to was to produce covers for DC’s “Superman family” books.  These comics had been under the editorship of Mort Weisinger for a long, long time — decades, in some cases — and their covers all had a particular “look”, typified by the style of artist Curt Swan.  The advent of Adams’ more dynamic style represented a sea-change for the Superman books, and, by extension — given the Man of Steel’s flagship status — the rest of DC’s line, as well.  Read More