It was the comics industry story of 1970 — and if you were a hip, well-connected fan who subscribed to Don and Maggie Thompson’s newszine Newfangles, you learned about it not all that long after the industry pros did, in March:
If, on the other hand, you were just a run-of-the-mill, solitary comics-reading twelve-year-old like yours truly, you probably had no idea that this was happening until June, when you perused the Bullpen Bulletins page that ran in all Marvel’s comics cover-dated September, 1970 (including Fantastic Four #102), and read the stunning news in Stan Lee’s “Soapbox” column: Read More
In July, 1969, Marvel Comics editor-in-chief Stan Lee announced in his “Stan’s Soapbox” column that the company was instituting a new “no continued stories” policy for all its titles. Today, that policy (which remained in place for about a year and a half, at least officially) is widely considered to have been not Lee’s own idea, but rather one that was imposed on him by his then-boss, publisher Martin Goodman. Assuming that’s true, it’s interesting to consider how much Lee flouted the policy in one of the relatively few books he still wrote himself, The Amazing Spider-Man — which, as it happens, was also the company’s best-selling title, and thus probably the one most likely to be noticed by Goodman. Read More
With the 94th issue of Fantastic Four, Marvel Comics’ new single-issue story policy, first announced by editor-in-chief Stan Lee in a “Stan’s Soapbox” editorial three months earlier, finally caught up with the publisher’s flagship title — its implementation there having been delayed for a couple of issues while Lee and his collaborator Jack Kirby wrapped up their “Skrull gangster planet” multi-parter. Prior to that storyline, the book had featured another serialized tale, involving the Mole Man, that filled up two issues and spilled over into a third; that story had in turn followed a Dr. Doom epic that ran four issues; and so on. In fact, the last real “done-in-one” story to appear in Fantastic Four had been “Where Treads the Living Totem!” in #80 (Nov., 1968) — an issue which happened to be not only the second-ever FF comic I’d ever bought, but also my least favorite issue to date. Outside of reprints, prior to October, 1969 that was likely the only single-issue, non-continued Fantastic Four story my twelve-year-old self had ever read. Read More
By September, 1968, when the subject of today’s post came out, I was buying The Avengers semi-regularly. Of course, “semi” literally means “half” (at least in the original Latin) — which is my way of saying that though I’d bought issues #53, #56, and the 1968 Annual, I’d skipped, or at least missed, issues #54, #55, and #57. So, not only did my eleven-year-old self miss out on the debut of the Vision (in #57), but I was also completely in the dark about the malevolent robot who’d allegedly created him, Ultron-5, introduced in issues #54 and #55 as the mysterious leader of the “new” Masters of Evil.
Thus, when I came across Avengers #58 in the spinner rack, I may have been momentarily daunted. Even if I had no obvious way of knowing that this issue tied into the Masters of Evil storyline from several months back, it was clear from the cover that the story was a direct follow-up to the previous issue’s Vision tale.
But the cover also made it crystal clear that the book featured appearances by Captain America, Iron Man, and Thor — the Avengers’ “Big Three”, whom series writer Roy Thomas wasn’t allowed to use as regular team members by the fiat of editor Stan Lee, but whom he nevertheless shoehorned into the book every chance he got — and I had been conditioned by now to recognize this as being something of a special event (if not necessarily a rare one). And, in the end, that must have sold me. I’d buy the book, and trust that the creative team — which included penciler John Buscema and inker George Klein, in addition to Thomas — would catch me up. Read More
I gotta say, I sometimes have a hard time figuring out what was going through my younger self’s mind when I made certain choices at the spinner rack half a century ago. The subject of today’s post is a case in point. I mean — why would I put down 25 cents for a giant-size humor comic filled with satirical versions of Marvel characters I was only now getting to know in their “serious” incarnations?
I’m guessing that it was partly because Not Brand Echh, with its parodies of current movies and TV shows as well as comic books, reminded me of Mad magazine — which was one of my most regular comics purchases in the late Sixties, despite the fact that I haven’t yet devoted a blog post to it (probably because back in my younger days, I didn’t think of Mad as a bona fide “comic book”, due to its black-and-white magazine-size format). And, hey, my inclination to go for the “bargain” of getting multiple heroes for the price of one (which, in contrast to Mad, I’ve often noted on the blog), may have figured into my purchasing decision as well — even if these were parody version of the heroes, there were still a lot of ’em. Read More