In July, 1969, Marvel Comics editor-in-chief Stan Lee announced in his “Stan’s Soapbox” column that the company was instituting a new “no continued stories” policy for all its titles.  Today, that policy (which remained in place for about a year and a half, at least officially) is widely considered to have been not Lee’s own idea, but rather one that was imposed on him by his then-boss, publisher Martin Goodman.  Assuming that’s true, it’s interesting to consider how much Lee flouted the policy in one of the relatively few books he still wrote himself, The Amazing Spider-Man — which, as it happens, was also the company’s best-selling title, and thus probably the one most likely to be noticed by Goodman.  Read More