In October, 1971, Don and Maggie Thompson’s fanzine Newfangles reported:
There are indications that DC is in serious trouble. Dealers are not too keen on the 25¢ comic book[s], sales are skyrocketing for Marvel, Charlton and Gold Key (GK has 15¢ books, Marvel and Charlton 20¢)… DC’s titles are also reported to be dying in droves on the stands, if they get that far—wholesalers prefer to handle the 20¢ books, apparently.
A couple of months later, with disappointing sales reports now in for about a quarter-year’s worth of the “bigger & better” format DC had inaugurated in June, publisher Carmine Infantino prepared to make some course adjustments. The most significant upcoming change would be to the format itself (more on that later), but there were other indicators of Infantino’s efforts to staunch the bleeding as 1972 got underway; for example, Green Lantern, one of the signature series of DC’s Silver Age, was cancelled with its 89th issue, shipping in February. As for the titles written, drawn, and edited by Jack Kirby, with which DC had clearly hoped to clean up with sales-wise following Kirby’s 1970 defection from DC’s chief rival, Marvel Comics: Jimmy Olsen was removed from Kirby’s purview with the 148th issue (which, like GL #89, came out in February); and while Infantino wasn’t quite ready to pull the plug on Kirby’s three remaining titles — the core books of the star creator’s interconnected “Fourth World” epic — he appears to have been determined to take a more active role in guiding their respective directions than he had before. If the King could ever have been said to have had free rein in managing “his” comics at DC (and that’s by no means an indisputable statement), that day was over. Read More
There’s a lot going on on the cover of Green Lantern #86. Besides boasting an outstanding illustration by Neal Adams that would probably be even better remembered than it is if it hadn’t followed right on the heels of its instantly iconic predecessor, the cover also boldly heralds the inclusion within the comic’s pages of “an important message” from no less a personage than the 1966-73 mayor of New York City, John Lindsay — and proudly announces that Green Lantern has won the Academy Award for Best Comic. That’s a lot to take in — but don’t worry, we’ll get to it all, starting with the subject of Adams’ compelling cover image — the concluding installment of the groundbreaking two-part story focused on drug addiction that Adams and writer Denny O’Neil had begun in the previous issue, #85. Read More
The second half of 1969’s iteration of DC Comics’ annual summer event teaming the Justice League of America with their Golden Age predecessors, the Justice Society of America, sported a cover that was — for this particular twelve-year-old’s money — considerably more exciting than the previous issue‘s. That cover had featured a row of JSAers looking on passively while some nameless kid ripped up a lamppost; this one, pencilled and inked by Neal Adams, heralded the first meeting between the Superman of Earth-One (the one currently appearing in multiple DC titles every month) and the Superman of Earth-Two (the one who’d ushered in the whole Golden Age of Comics in the first place in 1938’s Action Comics #1) — and from the looks of things, it was going to be a, shall we say, rather contentious meeting. That I would buy this comic book was never in question; but I have a hard time imagining anyone who was even a casual reader of DC superhero comics seeing this book in the spinner rack in July, 1969, and not picking it up. Read More
Carmine Infantino is generally (and rightfully) acknowledged as one of the two or three primary architects of the “look” of DC Comics during the Silver Age; I think it’s interesting to note, then, that almost all of his interior artwork from 1962 through 1967 (when the artist transitioned from full-time pencilling into management responsibilities at DC) was done for just one of the company’s numerous editors, namely Julius Schwartz. The fact is, however, that even though Schwartz did keep Infantino very busy throughout those years, the artist still managed to complete the odd job for another DC editor here and there — including a couple of issues of The Brave and the Bold for George Kashdan, both of which (probably not coincidentally) co-starred one of the two or three characters most closely associated with Infantino — the Flash. Read More