In October, 1971, Don and Maggie Thompson’s fanzine Newfangles reported:
There are indications that DC is in serious trouble. Dealers are not too keen on the 25¢ comic book[s], sales are skyrocketing for Marvel, Charlton and Gold Key (GK has 15¢ books, Marvel and Charlton 20¢)… DC’s titles are also reported to be dying in droves on the stands, if they get that far—wholesalers prefer to handle the 20¢ books, apparently.
A couple of months later, with disappointing sales reports now in for about a quarter-year’s worth of the “bigger & better” format DC had inaugurated in June, publisher Carmine Infantino prepared to make some course adjustments. The most significant upcoming change would be to the format itself (more on that later), but there were other indicators of Infantino’s efforts to staunch the bleeding as 1972 got underway; for example, Green Lantern, one of the signature series of DC’s Silver Age, was cancelled with its 89th issue, shipping in February. As for the titles written, drawn, and edited by Jack Kirby, with which DC had clearly hoped to clean up with sales-wise following Kirby’s 1970 defection from DC’s chief rival, Marvel Comics: Jimmy Olsen was removed from Kirby’s purview with the 148th issue (which, like GL #89, came out in February); and while Infantino wasn’t quite ready to pull the plug on Kirby’s three remaining titles — the core books of the star creator’s interconnected “Fourth World” epic — he appears to have been determined to take a more active role in guiding their respective directions than he had before. If the King could ever have been said to have had free rein in managing “his” comics at DC (and that’s by no means an indisputable statement), that day was over. Read More
About a year ago I wrote my first blog post about an issue of Phantom Stranger; if you happened to read that one, you may recall that PS #11 was the first issue of the title I’d ever bought, and that I ended up liking it enough to become a regular reader henceforth. Beyond the basic appeal of the series’ supernatural subject matter, my younger self was highly intrigued by the mysterious but noble-seeming title character; I was also a fan of the look given the comic by artist Jim Aparo, who not only pencilled and inked but also lettered each installment. Meanwhile, Neal Adams continued to turn out one classic cover after another for the title, which, even if it wasn’t enough to make me buy the book just by itself, certainly didn’t hurt its appeal. About the only thing in Phantom Stranger I wasn’t all that crazy about was the backup strip, which featured Dr. Thirteen, the Ghost-Breaker; but even that had the appealing artwork of Tony DeZuniga going for it, and anyway, it didn’t appear in every single issue. Read More
In August, 1970, DC Comics retired the logo that had, with minor adjustments, appeared on the cover of their publications since 1949. (For the record, the red lettering had been added in 1954.) It was replaced by a new branding approach that basically consisted of the letters “DC”, the comic’s title, and a graphic representing the comic’s subject matter. That approach gave us a few imaginative and distinctive new logos, such as the eagle-and-shield emblem that graced the Justice League of America’s covers for a couple of years; for the most part, however, the publisher’s books defaulted to a simple formula of “DC” + title + image of the headliner(s), often with some or all of those elements enclosed within a circle. The end result was that every series seemed to have its own individual (if not necessarily memorable) logo, with even those comics that were part of a larger “family” of titles — such as those starring Superman or Batman — standing on their own, with little sense of a shared identity.
There were a couple of exceptions, however, both of which involved anthology titles that didn’t have continuing characters who starred in every issue — specifically, DC’s romance and mystery comics. Read More
Regular readers of this blog will have heard me say this before, but it bears repeating — sometimes, I just have no idea why my younger self chose to buy a particular comic book fifty years ago.
That’s certainly the case with the subject of today’s post. After passing Captain Marvel by on the stands for almost a year, in January, 1969 I decided to gamble twelve cents on the series’ twelfth issue. How come?
Was it the cover, by John Romita and Sal Buscema (or maybe George Tuska and Buscema — the usual reference sources differ)? I suppose it could be. It’s not a particularly distinguished composition (at least, not to my present-day, 61-year-old eyes), but it’s not what I’d call bad — and those bright, contrasting colors really do pop. So, maybe.
Perhaps it was the result of a long-simmering curiosity about the character that had been sparked by my reading of the “Captain Marvin” parody in the ninth issue of Marvel’s Not Brand Echh series, back in May of ’68. That piece, produced by the “real” Captain Marvel’s onetime writer and penciller (Roy Thomas and Gene Colan, respectively) had served as a sort of primer on the origin, powers, and modus operandi of “Marvel’s Space-Born Super-Hero!™” — though one read through a cracked glass, as it were. It had also been pretty funny to my then ten-year-old sensibilities, even if Thomas’ gags referencing the original Captain Marvel had gone right over my head. So, maybe I recalled this story when I saw Captain Marvel #12 on the spinner rack, and decided to give the “real thing” a try. Read More
When I first began reading Batman comics, in August, 1965 (my initial issue, as I posted about around a year ago, was Detective #344), the character’s “New Look” — as developed by editor Julius Schwartz, with the help of artist Carmine Infantino and various writers — had been in place for well over a year. Nevertheless, by the time August, 1966 rolled around I had managed to achieve some familiarity with the Caped Crusader’s pre-1964 “old look” as well. This was thanks to several factors. For one thing, the animated opening credits of the Batman television series were based mostly on the older look; more significantly, the huge success of that show led to an expansion in the reprinting of older Batman material. And so, within a few months of the TV series’ January, 1966 debut, I had become the proud owner of two Signet paperbacks reprinting old Batman stories in glorious black and white, as well as an “80 Page Giant” issue of the Batman comic itself featuring tales of similar vintage in full color. Read More