Marvel Preview #4 (January, 1976)

Back in the early months of 1973, Marvel Comics confidently made a big push into the black-and-white comics magazine market then dominated by Warren Publishing with a slate of four horror titles — Dracula Lives, Monsters Unleashed, Tales of the Zombieand Vampire Tales — obviously designed to go head-to-head with Warren’s trio of Creepy, Eerie, and Vampirella.  Within two-and-a-half years, however, all four of those books had shuffled off back to the graveyard, victims of a general downturn in the horror genre’s appeal to American comics fans that had also prompted a significant pruning of Marvel’s color comics of that ilk.  (TTFN, Man-Thing; catch ya later, Morbius; Living Mummy, we hardly knew ye.)

Still, if you’d taken a look at the magazine racks in October, 1975, Marvel’s confidence in its ability to compete in the B&W comics field — or, at least, its determination to do so — would hardly have seemed to have diminished since the heady days of the “Marvel Monster Group”.  That month, you might have scored copies of Deadly Hands of Kung Fu #18, Planet of the Apes #15, Savage Sword of Conan #9… maybe even Crazy #15 or Doc Savage #2 (which had both come out in August, but wouldn’t be bumped off the stands by new issues until December).  And also, of course, the book that’s the main topic of today’s post:  the fourth issue of Marvel PreviewRead More

Not Brand Echh #9 (August, 1968)

I gotta say, I sometimes have a hard time figuring out what was going through my younger self’s mind when I made certain choices at the spinner rack half a century ago.  The subject of today’s post is a case in point.  I mean — why would I put down 25 cents for a giant-size humor comic filled with satirical versions of Marvel characters I was only now getting to know in their “serious” incarnations?

I’m guessing that it was partly because Not Brand Echh, with its parodies of current movies and TV shows as well as comic books, reminded me of Mad magazine — which was one of my most regular comics purchases in the late Sixties, despite the fact that I haven’t yet devoted a blog post to it (probably because back in my younger days, I didn’t think of Mad as a bona fide “comic book”, due to its black-and-white magazine-size format).  And, hey, my inclination to go for the “bargain” of getting multiple heroes for the price of one (which, in contrast to Mad, I’ve often noted on the blog), may have figured into my purchasing decision as well — even if these were parody version of the heroes, there were still a lot of ’em.  Read More