
New Gods #9 (Jun.-Jul., 1972)
In its design, the cover of New Gods #9 mirrors that of Forever People #9, the other Jack Kirby comic published by DC in April, 1972. Both covers feature a dominant image that excludes the comic’s titular stars, who are shunted off to a narrow. left-side border; both utilize a considerable amount of black in their color schemes, as well. This striking similarity seems unlikely to have been a coincidence.
In his indispensable book Old Gods & New: A Companion to Jack Kirby’s Fourth World (TwoMorrows, 2021), author John Morrow posits that, in both cases, the intent was to boost sales by making the books look less like superhero comics and more like something in the horror-mystery genre, which was then a successful niche for DC. Morrow suggests that this was part of a move by the company’s publisher, Carmine Infantino, to take a heavier hand in setting the course for these two titles, both ostensibly under the editorial control of Kirby. (Another known indicator of that heavier hand was Infantino’s directing Kirby to include Deadman as a guest star in issues #9 and #10 of Forever People, regardless of Kirby’s disinterest in the character.) Read More